Brand message
By your side, for life
"Partnering with you to design a brighter tomorrow".
We envision a new tomorrow through co-creation through digital transformation with group companies and diverse business partners. (The accumulation of "creating tomorrow" will lead to our purpose of "opening up the future".)
Dai-ichi Life Group Purpose and Values
The Dai-ichi Life Group was founded in Japan in 1902 and has expanded its business globally, including in the Asia-Pacific region and North America.
As the environment changes and values become more diverse, the Dai-ichi Life Group has formulated its Purpose (the group's reason for existence in society) and Values (the values we cherish) as guidelines for the new future it aims for.
Purpose
Partnering with you to build a brighter and more secure future
Values
We care
We do what's right
We innovate